Purpose & audience
The need behind the concept and the people the finished product is intended to serve.
FORMULATION DEVELOPMENT
Every formulation
starts with a question.
What should the product be, who is it for, and what should the development brief address?
THINKING BEFORE MAKING
Give the idea
a useful brief.
A product idea becomes easier to discuss when its purpose, preferred format and practical constraints are clear.
Whether you are exploring a new concept or reviewing an existing formulation, the starting point is to describe the intended product and the decisions still to be made.
Outline your conceptDEVELOPMENT CONSIDERATIONS
Look at the whole product.
Format & experience
The intended product format and the characteristics that matter to its use.
Practical requirements
Ingredient preferences, packaging expectations and manufacturing considerations for discussion.
YOUR NEXT PRODUCT